About Us

Congratulations. You are so on trend. PCHY is your ultimate Asian lifestyle store - for anyone who wants to know what’s big in Bangkok, stylish in Seoul, or top in Tokyo. Step into our world of accessories, items, and artworks designed to elevate your everyday experience. But when you see something you like, make sure to not miss out. Our product line changes frequently to reflect what’s hot right now!


At PCHY, our network of experts are constantly searching the aromatic markets of Bangkok, the exclusive skincare influence stores of Korea, the food courts of Singapore, and the fashion districts of Japan looking for the next big thing. From fashion to home goods, we bring you the best of Asian-inspired products, handpicked for their quality and uniqueness (and often their cuteness).

Why Asian products? Because they're more than just items – they're a reflection of diverse and vibrant cultures. With Europe’s growing interest in Asian cuisine, fashion, and lifestyle, there's a rising demand for authentic experiences. PCHY is here to meet that demand, offering a curated selection of products that cater to the preferences of UK and European consumers.

But we're not just another online store. PCHY is a lifestyle destination, a hub for skincare, handicrafts, and design (both new and traditional). Our ambition is to be the go-to place for those seeking inspiration and discovery. With a passion for diversity and creativity, we showcase high-potential brands that tell their own stories through design and quality.

Step into PCHY, where every visit promises something new and exciting. Join us on a journey of exploration and inspiration, where the extraordinary meets the everyday.


Lots of love xxx.